Crafting Modern Style with a Classic Eye

I'm Steve Godbout, a lifelong menswear professional who turned a passion for sharp style and smart business into a career spanning over three decades.

My journey began on the retail floor and evolved into key roles as a buyer for the Bovet/Ogilvy and J.L. Taylor stores in Montreal, where I spent 12 years curating premium collections for discerning Canadian men. Today, I channel that experience into helping retailers and boutiques thrive through wholesale strategy, brand representation, and fashion consulting.

I currently represent top-tier menswear brands like Elite, Blu, Serica, Polifroni, and Lugano through my agency, Agence Mode SG, covering markets across Western Canada. 

Whether I’m building seasonal kits for retailers, refining a product line, or guiding online stores, I bring the same principles to everything I do:
Authenticity, Refinement, and Results.

When I’m not working with clients or planning brand launches, you’ll find me enjoying a weekly game of pool, exploring the world of fine Scotch, or developing fresh content for men who want more from life than just a well-fitting shirt — they want style that speaks.

Let’s connect — whether you’re a brand, a store, or a style enthusiast, I’m here to help you bring your menswear vision to life.